Why Customer Experience is Crucial for Commercial Growth How great customer journeys deliver bottom line improvements The two primary elements of customer experience are people and product. Technology can ensure that these touchpoints are optimised within your organisation to ensure that the experience is optimised and delivers on your brand
Is your customer experience approach constrained by your IT? Enabling in store endless aisle and immediate sales conversion. Imagine if at every point of customer interaction with your brand, you could offer the free services of a personal shopper? The personal shopper takes care of every customer whim, their desire
Stadiums and Centralised Commerce for the Ultimate Customer Journey The ultimate goal of the stadium is to create an atmosphere conducive to customers staying there before, during and after the main event. One challenge in achieving this involves engaging multiple demographics, for example family groups, mixed ages and interests. In
The Importance of the In-Store Shopping Experience in the Digital Age As eCommerce grows it is imperative that the store, now more than ever, not only welcomes other customer touchpoints with open arms and integrates seamlessly but strategically rethinks what the store experience should be. Each touchpoint needs to play
The Future is Millennials and Beyond… Mobile Loyalty In the current high-tech age, new technology appears to emerge daily, leading to constant transitions. What has been most interesting about this period is the way in which “the web” has contributed to its consumerisation. In present day society, the majority of
The Importance of Customer Capture in Omnichannel Connecting the assisted and unassisted channels. A slightly elementary but effective way of summarising the direction companies thinking about Omni-Channel have been going. Mobile apps, web and occasionally kiosks being the channels they want to leverage alongside POS modernisation projects. When I meet
“Excuse me, how do I get to…” – Redefining the Customer Journey in Modern Retail Customer journeys have always been very linear pathways the customer goes through between before a completing a purchase. Whether it involved making a phone call, going to a store or simply ordering on the web,
The Internet of Things…What is it and how can it transform retail? The Internet of Things (IoT) is leading us towards an increasingly connected universe, but what do we actually mean when we talk about the indistinct “Internet of Things”? IoT refers to the ever-growing network of physical objects that
