How Department Stores can Leverage Omnichannel Omni Channel capability is not just about coordinating web and in-store, it’s about delivering coordinated and consistent information to any channel and device at any time.For department stores this offers unequalled opportunities to deliver convenience for the customer. The challenge for department stores lays
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So far Jared Graham-Cumming has created 23 blog entries.
The True Power of Omnichannel Customer journeys are difficult to predict and change quickly. Many traditionally built technologies force how you define the customer journey and can be further constrained by your internal systems and processes.With Enactor, the customer journey focuses on a number of interaction points that are service
How technology can support consumer experiences We’re all talking about customer journeys and experiences, and all too often the technology lags behind expectations. It’s no secret that we all expect the Amazon ease of doing business, and if you’re a business that targets millennials, then you’re in danger of losing
Before you try VR, get your customer touchpoints in order Retailers are working hard to attract customers in store, and exciting new technologies such as Virtual Reality and Augmented Reality offer great ways to do that, however if you’ve not got all your customer touchpoints connected, these technologies may fall
How MOMA defined its customer journey? Customer journeys are at the heart of running any business, but particularly so in the environments where consumers are interacting with your brand and have certain expectations. For example, in retail and hospitality we’ve all become a bit more demanding as we get used
Why Customer Experience is Crucial for Commercial Growth How great customer journeys deliver bottom line improvements The two primary elements of customer experience are people and product. Technology can ensure that these touchpoints are optimised within your organisation to ensure that the experience is optimised and delivers on your brand
Is your customer experience approach constrained by your IT? Enabling in store endless aisle and immediate sales conversion. Imagine if at every point of customer interaction with your brand, you could offer the free services of a personal shopper? The personal shopper takes care of every customer whim, their desire
Stadiums and Centralised Commerce for the Ultimate Customer Journey The ultimate goal of the stadium is to create an atmosphere conducive to customers staying there before, during and after the main event. One challenge in achieving this involves engaging multiple demographics, for example family groups, mixed ages and interests. In
The Importance of the In-Store Shopping Experience in the Digital Age As eCommerce grows it is imperative that the store, now more than ever, not only welcomes other customer touchpoints with open arms and integrates seamlessly but strategically rethinks what the store experience should be. Each touchpoint needs to play
The Future is Millennials and Beyond… Mobile Loyalty In the current high-tech age, new technology appears to emerge daily, leading to constant transitions. What has been most interesting about this period is the way in which “the web” has contributed to its consumerisation. In present day society, the majority of