About Jared Graham-Cumming

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So far Jared Graham-Cumming has created 26 blog entries.

Retailers embracing Omnichannel & Unified Commerce

Retailers embracing Omnichannel & Unified Commerce Omnichannel, the phrase that’s dominating retail leadership discussions, but what really works and why does it work?Firstly, a common interpretation is needed our two current favourites are: HUBSPOT DEFINES IT AS: “The ability to deliver a seamless and consistent experience across channels, while factoring

Retailers embracing Omnichannel & Unified Commerce2020-08-11T08:52:48+00:00

Fiscalisation changes in Germany for 2020

Fiscalisation changes in Germany for 2020 If you’re retailing in Germany after January 1st 2020 you should be aware that the fiscalisation rules are changing. All POS, cash registers and printers will be required to be fitted with a “Technische Sicherheitseinrichtung” – essentially a certified technical security device that prevents

Fiscalisation changes in Germany for 20202020-08-11T09:37:20+00:00

How Department Stores can Leverage Omnichannel

How Department Stores can Leverage Omnichannel Omni Channel capability is not just about coordinating web and in-store, it’s about delivering coordinated and consistent information to any channel and device at any time.For department stores this offers unequalled opportunities to deliver convenience for the customer. The challenge for department stores lays

How Department Stores can Leverage Omnichannel2020-08-11T09:38:23+00:00

The True Power of Omnichannel

The True Power of Omnichannel Customer journeys are difficult to predict and change quickly. Many traditionally built technologies force how you define the customer journey and can be further constrained by your internal systems and processes.With Enactor, the customer journey focuses on a number of interaction points that are service

The True Power of Omnichannel2020-08-11T09:38:28+00:00

How technology can support consumer experiences

How technology can support consumer experiences We’re all talking about customer journeys and experiences, and all too often the technology lags behind expectations. It’s no secret that we all expect the Amazon ease of doing business, and if you’re a business that targets millennials, then you’re in danger of losing

How technology can support consumer experiences2020-08-11T09:38:54+00:00

Before you try VR, get your customer touchpoints in order

Before you try VR, get your customer touchpoints in order Retailers are working hard to attract customers in store, and exciting new technologies such as Virtual Reality and Augmented Reality offer great ways to do that, however if you’ve not got all your customer touchpoints connected, these technologies may fall

Before you try VR, get your customer touchpoints in order2020-08-11T09:40:10+00:00

How MOMA defined its customer journey?

How MOMA defined its customer journey? Customer journeys are at the heart of running any business, but particularly so in the environments where consumers are interacting with your brand and have certain expectations. For example, in retail and hospitality we’ve all become a bit more demanding as we get used

How MOMA defined its customer journey?2020-08-11T09:40:35+00:00

Why Customer Experience is Crucial for Commercial Growth

Why Customer Experience is Crucial for Commercial Growth How great customer journeys deliver bottom line improvements The two primary elements of customer experience are people and product. Technology can ensure that these touchpoints are optimised within your organisation to ensure that the experience is optimised and delivers on your brand

Why Customer Experience is Crucial for Commercial Growth2020-08-11T09:40:41+00:00

Is your customer experience approach constrained by your IT?

Is your customer experience approach constrained by your IT? Enabling in store endless aisle and immediate sales conversion. Imagine if at every point of customer interaction with your brand, you could offer the free services of a personal shopper? The personal shopper takes care of every customer whim, their desire

Is your customer experience approach constrained by your IT?2020-08-11T09:40:58+00:00
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