Why Is Retail Customer Loyalty So Damn Difficult? We all know people, and therefore customers, can be fickle when it comes to brands, but the real challenge lies within retail technology.  The real reason loyalty is difficult for retailers typically comes down to the technology their store and online systems

What to Modernise in Retail Store Systems Are you a bold retailer? Up for responding to the many changes accelerated by 2020? For global retailers to remain at the of their game, 2020 will have forced them to take a look into store systems – particularly around how they integrate

What is Headless Commerce and why is it important for Omnichannel retail? Headless Commerce simply means that the back end is decoupled from the UI, so applications in the back end don’t need a UI to be used by consumers. The application acts as a common layer accessed via web

Integrating the High Street Into Online As Mark Neale, founder of Mountain Warehouse and a customer of Enactor, often is heard stating “The high street is not dead, it just needs to change.”Enactor’s mission has always been to help retailers be more flexible and ensure technology isn’t what’s holding them

What are Microservices and how do they support Omnichannel Retail? Many technology companies are talking about Microservices, when what they really mean is a database, wrapped in standard code, with a data structure and an API. There’s nothing wrong with this of course, it just doesn’t unlock the real power

Retailers embracing Omnichannel & Unified Commerce Omnichannel, the phrase that’s dominating retail leadership discussions, but what really works and why does it work?Firstly, a common interpretation is needed our two current favourites are: HUBSPOT DEFINES IT AS: “The ability to deliver a seamless and consistent experience across channels, while factoring

How Department Stores can Leverage Omnichannel Omni Channel capability is not just about coordinating web and in-store, it’s about delivering coordinated and consistent information to any channel and device at any time.For department stores this offers unequalled opportunities to deliver convenience for the customer. The challenge for department stores lays

The True Power of Omnichannel Customer journeys are difficult to predict and change quickly. Many traditionally built technologies force how you define the customer journey and can be further constrained by your internal systems and processes.With Enactor, the customer journey focuses on a number of interaction points that are service

The Importance of the In-Store Shopping Experience in the Digital Age As eCommerce grows it is imperative that the store, now more than ever, not only welcomes other customer touchpoints with open arms and integrates seamlessly but strategically rethinks what the store experience should be. Each touchpoint needs to play

The Importance of Customer Capture in Omnichannel Connecting the assisted and unassisted channels. A slightly elementary but effective way of summarising the direction companies thinking about Omni-Channel have been going. Mobile apps, web and occasionally kiosks being the channels they want to leverage alongside POS modernisation projects. When I meet