Retailers embracing Omnichannel & Unified Commerce

Retailers embracing Omnichannel & Unified Commerce Omnichannel, the phrase that’s dominating retail leadership discussions, but what really works and why does it work?Firstly, a common interpretation is needed our two current favourites are: HUBSPOT DEFINES IT AS: “The ability to deliver a seamless and consistent experience across channels, while factoring

Retailers embracing Omnichannel & Unified Commerce2020-08-11T08:52:48+00:00

How Department Stores can Leverage Omnichannel

How Department Stores can Leverage Omnichannel Omni Channel capability is not just about coordinating web and in-store, it’s about delivering coordinated and consistent information to any channel and device at any time.For department stores this offers unequalled opportunities to deliver convenience for the customer. The challenge for department stores lays

How Department Stores can Leverage Omnichannel2020-08-11T09:38:23+00:00

The True Power of Omnichannel

The True Power of Omnichannel Customer journeys are difficult to predict and change quickly. Many traditionally built technologies force how you define the customer journey and can be further constrained by your internal systems and processes.With Enactor, the customer journey focuses on a number of interaction points that are service

The True Power of Omnichannel2020-08-11T09:38:28+00:00

The Importance of the In-Store Shopping Experience in the Digital Age

The Importance of the In-Store Shopping Experience in the Digital Age As eCommerce grows it is imperative that the store, now more than ever, not only welcomes other customer touchpoints with open arms and integrates seamlessly but strategically rethinks what the store experience should be. Each touchpoint needs to play

The Importance of the In-Store Shopping Experience in the Digital Age2020-08-11T09:41:16+00:00

The Importance of Customer Capture in Omnichannel

The Importance of Customer Capture in Omnichannel Connecting the assisted and unassisted channels. A slightly elementary but effective way of summarising the direction companies thinking about Omni-Channel have been going. Mobile apps, web and occasionally kiosks being the channels they want to leverage alongside POS modernisation projects. When I meet

The Importance of Customer Capture in Omnichannel2020-08-11T09:41:26+00:00

“Excuse me, how do I get to…” – Redefining the Customer Journey in Modern Retail

“Excuse me, how do I get to…” – Redefining the Customer Journey in Modern Retail Customer journeys have always been very linear pathways the customer goes through between before a completing a purchase. Whether it involved making a phone call, going to a store or simply ordering on the web,

“Excuse me, how do I get to…” – Redefining the Customer Journey in Modern Retail2020-08-11T09:41:33+00:00

The Internet of Things…What is it and how can it transform retail?

The Internet of Things…What is it and how can it transform retail? The Internet of Things (IoT) is leading us towards an increasingly connected universe, but what do we actually mean when we talk about the indistinct “Internet of Things”? IoT refers to the ever-growing network of physical objects that

The Internet of Things…What is it and how can it transform retail?2020-08-11T09:42:15+00:00
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