What is Headless Commerce and why is it important for Omnichannel retail?

Headless Commerce simply means that the back end is decoupled from the UI, so applications in the back end don’t need a UI to be used by consumers. The application acts as a common layer accessed via web service calls from multiple other applications as needed.Why does it matter?

In short, it’s about competitive advantage, and not letting generic retailers such as Amazon out-tech you.

Fixed integrations, and the tight coupling of back end and front end inevitably leads to functionality restrictions, particularly when it comes to adding new channels to market, new payment methods, a new country of operation – the list goes on.

It is possible to make changes, but slowly, and only with the help of a vendor or SI. 

Speed and experience are of the essence when it comes to modern retail, Amazon launching something even more convenient for consumers? Make sure you can respond quickly by launching the same functionality, combined with the unique elements only your business can provide.

Need to introduce mobile devices in-store to create better experiences for customers? Headless Commerce frameworks make this fast and easy.

Why is the technology different?

With the rise of agile JavaScript frameworks for Web UIs there is a gradual shifting away from traditional CMS and Multipage frameworks. This means the back end is now only available through APIs, delivering efficient Microservices that dynamically build baskets, product lists, pricing and imagery for example.

The key here is that these are done via web calls as opposed to the inner workings of a web platform, not only making it faster, but also much easier to make changes.

And finally…

Headless Commerce is all about Microservices, and unless you have a set of tools to manage them, you’ll end up in the same challenging place, reliant on vendors and SIs for help.

Microservices don’t need to disappear into black boxes, they should be able to be easily manipulated using graphical tools to build your business processes. 

If you’d like to learn more about how to be more empowered and to have the ability to flex with consumer expectations, why not download our PDF:

Online retailers are often seen as more flexible and agile, but traditional retail also has the ability to compete on an even playing field, using today’s modern technical infrastructure and tools.

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2020-08-19T12:44:07+00:00
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