Dunelm’s success has not gone unnoticed, as they’ve been consistently gaining market share and causing competitors to reevaluate their strategies.
Enactor provides Dunelm with our Next-Generation POS and Estate Manager, enabling the retailer to have more control delivering on all the digitally-led customer journeys. Both in-store and digital channels have seen substantial growth, with digital sales accounting for an impressive 35% of their overall sales this year.
Furthermore, Dunelm’s ambitious store expansion plan is well underway, with the goal of opening 5 to 10 new stores annually over the next two years. This commitment to physical retail presence underscores their confidence in the enduring appeal of their brand.
At Enactor, we’re excited to contribute to Dunelm’s impressive growth journey. Our support has been an essential element in their ability to adapt to changing consumer preferences and market dynamics. Together, we look forward to continuing this remarkable journey of success.
Dunelm’s win at the Retail Gazette Awards is a testament to their resilience, adaptability, and dedication to providing customers with the best. Their ability to thrive amidst economic challenges and their strategic vision for the future makes them a force to be reckoned with in the retail industry. We can all look forward to their continued success and the positive impact they’ll have on homes across the country.