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Published On: October 26th, 2023


Enactor customer Dunelm: home furnishing giant wins at the Retail Gazette Awards

In the face of a challenging cost-of-living crisis, British home furnishings retailer Dunelm has emerged victorious, winning the prestigious “Best Retailer over £500m” award at the esteemed Retail Gazette Awards: The Game Changers. This accolade not only celebrates their exceptional performance but also underlines their resilience in an ever-evolving market.

Dunelm’s triumph is even more remarkable considering the circumstances. The retailer achieved an impressive 9% sales growth during its first quarter, which speaks volumes about its ability to adapt and thrive in challenging times. The judging panel at the Retail Gazette Awards was quick to highlight this feat, commending Dunelm’s capacity to sustain growth in a constrained market.

The panel stated –
“Dunelm has managed to achieve another year of growth in a constrained market. It is stealing customers from all across the industry and its success is causing others to rethink their strategy.”

Dunelm’s success has not gone unnoticed, as they’ve been consistently gaining market share and causing competitors to reevaluate their strategies.

Enactor provides Dunelm with our Next-Generation POS and Estate Manager, enabling the retailer to have more control delivering on all the digitally-led customer journeys. Both in-store and digital channels have seen substantial growth, with digital sales accounting for an impressive 35% of their overall sales this year.

Furthermore, Dunelm’s ambitious store expansion plan is well underway, with the goal of opening 5 to 10 new stores annually over the next two years. This commitment to physical retail presence underscores their confidence in the enduring appeal of their brand.

At Enactor, we’re excited to contribute to Dunelm’s impressive growth journey. Our support has been an essential element in their ability to adapt to changing consumer preferences and market dynamics. Together, we look forward to continuing this remarkable journey of success.

Dunelm’s win at the Retail Gazette Awards is a testament to their resilience, adaptability, and dedication to providing customers with the best. Their ability to thrive amidst economic challenges and their strategic vision for the future makes them a force to be reckoned with in the retail industry. We can all look forward to their continued success and the positive impact they’ll have on homes across the country.

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