NRF New York 2026:
Retail in Action

January in New York has a way of sharpening the senses. Inside the Javits Centre, NRF 2026 buzzed with energy, focus, and ambition. The theme was clear: retailers aren’t asking what’s next – they’re asking what works now.

AI, unified commerce, real-time inventory, and operational resilience dominated the conversation. Speakers from global brands reminded the audience that technology must amplify human creativity, not replace it. One memorable line captured it perfectly:

“AI only matters if it makes the business simpler.”

Across the show floor, innovation was on display in every form – from omni-channel fulfilment solutions to tools enabling teams to work smarter. Among them, Enactor quietly showcased its new Code Agent, a generative AI tool designed to help retailers turn ideas into solutions in seconds, hinting at the practical future of retail software.