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Published On: August 17th, 2022


Frasers hits new heights with Enactor POS.

The successful completion of the Enactor pilot with Frasers Group (formerly Sports Direct) in 2020 paved the way for deployment of Enactor’s single, flexible unified commerce platform across the Group’s global retail operations and brands.

Enactor has played a major role in the success of the retailer’s ‘elevation without limits’ strategy. Focused on investment in its stores and digital capabilities, Frasers is taking its stores to new heights, improving customer experience and attracting premium brands to its business.

The Enactor next generation POS is currently operating in over 864 stores for 15 well-known brands which include Fraser, Evans Cycles, Jack Wills and FLANNELS.


The opening of FLANNELS Liverpool is testament to the success of Fraser’s elevation strategy to date. The seven floor, 120,000 sq ft store brings together fashion, beauty, wellness and hospitality all under one roof. The store is set to be the city’s most exclusive and experiential department store.

Delivering flexibility, self-sufficiency and reliable fiscal compliance

In today’s changing market conditions, brands want to be able to respond to change fast. Therefore, introducing new functionality into stores to meet customer and market demands needs to be easy and quick.

This is just one of the reasons Frasers chose Enactor due to the platform’s microservice architecture and unique toolkit, which gives the retailer the flexibility and independence to customise and extend the POS. Each brand has the flexibility to tailor the Enactor Platform to best meet its individual needs.

As Frasers Group rolls out internationally, it will implement Enactors’ dedicated fiscal services to ensure the systems are recording transactions in compliance with local fiscal regulations.

A spokesperson for Frasers Group said

We are excited to get all our stores on Enactor’s single technology base and make it our own. In modern retail, it’s vitally important to be able to move fast and deliver what the business needs across all channels. We see the Enactor Platform as key to helping us achieve our long-term strategic goals.

Enactor is proud to be helping Frasers Group to continually innovate across its brands and deliver exceptional omnichannel customer experiences.

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