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Published On: March 26th, 2024

Press Release

Enactor named as a Representative Vendor in the 2024 Gartner® Market Guide for Unified Commerce Platforms Anchored by POS for Tier 1 Retailers

Enactor, the leading Next-Generation Unified Commerce platform, is excited to announce that we have been recognised as a Representative Vendor in the 2024 Gartner® Market Guide for Unified Commerce Platforms Anchored by POS for Tier 1 Retailers report.

Excerpts from the report *1
Gartner defines Tier 1 Unified Commerce platforms anchored by POS applications as integral components of multichannel retailers’ digital transformation strategy. Tier 1 multichannel retailers conduct business in any geography, operate extensive store real estate as one of many operating channels and generate annual retail revenue of at least $3 billion per year.
In addition to the expected functions to complete a transaction (sales or returns) and the associated reporting (such as transaction logs), these applications are now centralised to facilitate key unified commerce activities. These activities include “endless aisle,” store fulfillment of online orders, clienteling and loyalty, as well as other functions that allow customers to search, transact, acquire and consume products across a retailer’s ecosystem.

Unified Commerce takes centre-stage in the mainstream

Unified Commerce is rapidly transitioning into the mainstream as Retailers increasingly seek to seamlessly integrate their online and offline channels to meet evolving consumer expectations. This shift signifies a fundamental transformation in Retail operations, with businesses leveraging Unified Commerce platforms like Enactor to unify customer experiences, optimise inventory management, and drive overall operational efficiency.

As retail technology continues to evolve, Enactor remains at the forefront, empowering Retailers with innovative solutions designed to navigate and thrive in this new era of unified commerce.

We are thrilled to be recognised by Gartner® as a Representative Vendor in the 2024 Market Guide for Unified Commerce Platforms. We believe this acknowledgement underscores our dedication to delivering Next-Generation solutions that enable Retailers to drive growth, enhance customer experiences, and stay ahead of the curve in an ever-evolving industry.

Mike Carrell
Founder and Managing Director of Enactor

In line with industry trends, Enactor prides itself on following MACH (Microservices-based, API-first, Cloud-native, Headless) technologies, ensuring scalability, flexibility, and agility in its Unified Commerce solutions. As an Enterprise-level partner of The MACH Alliance, Enactor remains committed to delivering innovative, future-proof solutions that empower Retailers to adapt and grow.


Gartner, Market Guide for Unified Commerce Platforms Anchored by POS for Tier 1 Retailers, 29 january 2024. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organisation and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Enactor

Enactor is a leading provider of Next-Generation Unified Commerce solutions, empowering retailers to seamlessly integrate online and offline channels, streamline operations, and deliver personalised experiences that drive growth and foster customer loyalty.

Our unique, flow-based architecture enables rapid change from dragging & dropping with fully re-usable services and components.

We continue to work on our mission to empower Retailers with the solutions to keep them moving fast in a digitally connected world. Whether this means enabling Retailers to be technically capable of the full Enactor stack or providing ready-to-go applications hosted by us, we want the combination of our products and technology to empower Retailers to stay ahead over the long term.

Enactor House (formerly Salisbury House)
1 Bluecoats Avenue, Hertford Hertfordshire
SG14 1PB
United Kingdom

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