Blog
What are the stats & trends for black Friday?
NRF reported that the Thanksgiving weekend attracted 190 million shoppers, an increase of 14% over last year. The biggest spenders were 25-34 year olds, who have high expectations of digital convenience connected to the instore experience.
Online shopping only just topped out in store, 142 million and 124 million respectively, with just over 70 million doing both, so that connected journey is incredibly important.
In terms of what convinced people to spend, the ability to facilitate click and collect was up by 15% compared to last year and mobile devices were used by 75% of buyers doing research, up from 66% last year.
Department stores were the biggest destination for shoppers, representing 50%, with clothing just behind at 36%.
Aside from the actual numbers, what’s useful to take away from this is that online and offline are merging more than ever, and flexibility of device – and seeing that through to purchase – is a big influencer in purchase decisions.
Native POS Has Landed
Enactor has launched Native POS: the full Enactor POS, running natively on any device a retailer chooses. Fixed, mobile and self-checkout all run from one codebase, on Android, iOS and purpose-built hardware alike, with no proprietary hardware required. Native POS is part of Enactor 3.0, the next generation of the Enactor platform. It gives retailers the same enterprise POS wherever they sell, on the counter, in a colleague's hand or at a self-checkout, and it keeps trading whether the network is up or not.
NRF NYC 2027
AI is on every retail agenda, but the store is where it stalls. At NRF, spend time with the people who changed how retail systems are built, and talk through what's next for yours. Book a meeting with us on Booth 1533, Level 1.
