2.5 min read
Published On: October 28th, 2020


3 Ways You Can Leverage in Store Systems for Growth

As retailers rebound from the impacts of 2020 and plan uncertainly for 2021, thoughts turn to examine improvements in store, and how these can be deployed to improve the customer experience and increase conversion to purchase.

Here we will explore three initiatives that retailers should enable as a minimum for ensuring customers get the experiences designed to remove technology blockers to purchase:

Provide real-time access to inventory levels from anywhere:

Removing clunky manual processes from inventory availability makes life easier for both customers and staff alike.

This can include stock reservations for web sales, as well as for stores and help desk orders, and processing of all in-store inventory movements.

Typical technology blocker:

Legacy systems that require too much complex integration and hard coding to meet the demands of Omnichannel retail.

Technology resolution:

Using Microservices based technology to eradicate the need for complex, hard-coded integrations. Combined with React JS Hand Held Terminals (HHT) with responsive apps that can run offline or online.

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Provide Endless Aisle capability

Related to the above, Endless Aisle enables a single view of inventory regardless of where it is physically located, and staff and customers have the same view, regardless of the order channel.

This enables “save the sale” strategies when customers are in store or online and stock is not immediately available and prevents back orders from unavailable stock.

Typical technology blocker:

Legacy systems that require too much complex integration and hard coding to meet the demands of Omnichannel retail. Cost and impact of having to upgrade on old POS application to a more modern option.

Using a JavaScript bridge application that connect all of the front-end channels with the back end applications that store inventory information. This provides the ultimate in ATP (Available to Promise) while hiding the complexity from the consumer.

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Enabling customers to do self-checkout helps those shoppers that like a fast, seamless experience. The idea is to remove fragmented experiences and provide a clear view on stock at all times.

Typical technology blocker:

Back end systems that force retailers to improvise as opposed to optimise. Again, the culprits are legacy systems not designed for today’s retail environment and Omnichannel experiences.

Technology resolution:

Find a platform that has options and doesn’t force retailers down a path determined by technical capability as opposed to commercial priorities. The platform should be able to play a role in any SCO architecture, and have the ability to be either just the front end UI or provide a full standalone solution that could co-exist with third party solutions.

In addition the provision of a Microservices SDK for integrating or customising the. Platform makes it easy to set up new integrations and processes. Finally, an OS agnostic platform will give you the most flexibility in store and remove the requirement to replace hardware unnecessarily.

Enactor Solution Overview

A short overview of the amazing Enactor Platform and what you can do with it.

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Enactor OMS

An introduction to Enactor OMS and how it links all channels and stores with distributed order management.

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