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New Look Unveils Next-Gen POS with Enactor
New Look has just completed the rollout of Enactor’s Point of Sale (POS) system, ushering in a bold new chapter in its’ ongoing digital transformation. For many, New Look has long been more than a brand – it’s a lifelong style companion. From first discoveries in the teenage years, to trusted go-tos in the twenties, and an enduring staple beyond, the brand’s affordable, trend-led collections are loved by its customers.
Now powering all UK stores, Enactor’s cutting-edge POS technology delivers faster transactions, enhanced operational efficiency, and a seamless omnichannel experience. The Enactor technologies are integral to redefining modern retail, uniting the digital and physical worlds to meet today’s customer expectations.
Enactor’s Amelia Walker, shares:
For me, New Look is more than a retailer – it’s personal,” reflects Amelia Walker. Having shopped there since my early twenties, collaborating with them professionally now feels like a full-circle moment. What sets New Look apart is its vibrant energy, effortless shopping experience, and deep understanding of the contemporary customer. At Enactor, we’re proud to be the technology partner bringing that vision to life.”
Amelia Walker
Head of Content & Events at Enactor
New Look’s Elaine Cartwright, shares:
Our new Enactor in-store technology marks a significant step forward in building a more connected, efficient, and digitally enabled retail estate. It’s already delivering tangible benefits for both our store teams and customers – faster transactions, simplified processes, and a more reliable in-store experience. The upgraded tills are intuitive and dependable, reducing queues and giving our store staff more time to engage with customers. The system has also significantly reduced paperwork and manual input, streamlining daily tasks, and supporting our broader sustainability goals with less printing. Achieving this transformation at scale required close collaboration across New Look’s teams and partners including Enactor and Retail Response. The new Enactor technology has also enabled New Look to sunset an old legacy store application that was notoriously unstable, hence the new implementation has had a profound impact on the efficiency and effectiveness of the Technology teams that support the store estate. This project exemplifies what can be accomplished when expert teams unite behind a shared ambition: to elevate the customer experience while making life easier for our people.”
Elaine Cartwright
Retail Director at New Look
Together, New Look and Enactor are setting a new standard for the future of retail.
