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Powering Next-Gen Retail in the Benelux Region
Enactor’s Peter Rush, Head of Presales & Omni-Channel Systems, recently landed in the Netherlands for a powerhouse workshop with our partner Ctac – a leader in Unified Commerce – and a fresh name in the Dutch Cash & Carry scene.
The conversations were bold, forward-looking, and razor-sharp: from grocery retail support and B2B strategies to next-level SAP integration. Retail in the Benelux is shifting gears fast – and the numbers speak for themselves.
Retail in Motion: Benelux by Numbers
- 73% of European shoppers now blend online and in-store channels. Just 7% are online-only, 20% in-store only.
- In the Netherlands, 95% of consumers shop domestically, with e-commerce hitting around €26 billion in recent years.
- 65.5% of major retailers now show real-time in-store stock online – up from 48% in 2020 – a move proven to boost conversion.
This isn’t just incremental change. It’s a full-blown redefinition of how shoppers expect to move between clicks, carts, and curbside pickups.
Why Retail Leaders Should Care
- Omnichannel is the baseline: 90%+ of shoppers already expect seamless switching between online and offline.
- Stock visibility is money: Shoppers abandon when products aren’t transparent – real-time inventory is no longer optional.
- Unified Commerce is the unlock: Linking loyalty and promotions into one fluid system isn’t ‘future thinking’ – it’s today’s competitive edge.
This wasn’t just a workshop. It was a snapshot of the future of Benelux retail – fast, frictionless, data-driven.
For retailers looking to sharpen their edge, the question isn’t if to move toward unified commerce. It’s when – and the smart money says now.
