Harvey Nichols
Case Study
Harvey Nichols is an international luxury lifestyle retailer specialising in brand name merchandise. The company has stores in London and the major UK cities as well as Riyadh, Kuwait, Dubai, Istanbul, Ankara and Hong Kong.
The Challenge
Offering excellent sector-leading service is a critical element of the Harvey Nichols offer to its customers. Enactor wanted to honour this as well as add further value to the business by connecting customers in new ways.
Assisting and engaging customers on the shop floor and providing access to product and stock information requires that staff have access to applications that deliver data reliably and fast.
The Solution
The Enactor system offers new possibilities for customer engagement. An innovative new loyalty system comprises a front-end rewards app that runs on customer mobile phones and the Enactor loyalty engine running from central servers. Using the consumer loyalty app, staff can perform customer data enquiries, view VIPs, linked promotions and loyalty points balances.
