The Art of Reducing Cart Abandonment

Shopping cart abandonment is when shoppers add items to an online shopping cart but leave before completing the transaction. With nearly 71% of customers not completing their purchase, this is a huge number by all standards. But why do customers not complete their purchases?

How can you combat cart abandonment?

Customers are impatient and expect things fast. Slow loading speed and bad user interfaces will only push them to abandonment. It is essential for online retailers to persuade shoppers to successfully complete an order. In order to do that retailers need to understand the needs of customers.

Retailers need to enable real-time visibility of inventory to minimize out of stock losses, ship-from-store to reduce unnecessary delivery costs and delays, diverse payment options and high loading speed to retain their online customers.

Enactor omnichannel solutions help improve order fulfilment as it delivers a single view of inventory. It enables retailers to get rid of out-of-stock situations and ship items from the store to better manage the inventory. Furthermore, the Enactor single-page application speeds up page loading time as it does not require page reloading during use. Get to know more about Enactor Solutions here

Watch the video above to learn more about these challenges ☝