Enactor chosen by Central Retail to deliver its next-generation Omnichannel POS.

Enactor is excited to announce that the Central Retail Corporation PLC (CRC) has selected Enactor as their single store systems platform. The retail arm of Central Group, a multi billion dollar family-owned conglomerate, operates across many retail verticals with over 2,000 stores in major Asian and European markets such as Thailand, Vietnam, and Italy. The Enactor platform will be deployed first into the leading department stores brands and then into formats such as electronics, sports, grocery and convenience in the Thailand market.

CRC has invested in Enactor’s omnichannel POS and Microservices connector to enable a future proof, exceptional store and digital experience. This will enable their retail business units to continuously unlock new omnichannel journeys and experiences such as Click & Collect, Click & Reserve, Store Ordering, Clienteling, Endless Aisle and other online services that it wants to drive into the store environment. For example, the Enactor Basket and Promotions Microservices will provide services to Central’s online webshops.

Mr Rutchapon Vongsatitporn, CIO at Central Retail Corporation PLC said:
“We were originally looking for a best-in-class omnichannel POS that would enable our business units to deliver better journeys to our customers. We found this with Enactor plus so much more. We have also found a highly flexible platform that we can own and extend ourselves, as well as allowing us to integrate other applications such as CRM, personalised offering, online promotions, baskets and modern search. Whenever the business needs something we can be far more reactive. Unlike our legacy POS, Enactor allows us to unlock more potential across multiple channels and devices than we’ve ever been able to do before, whenever we need it.”

Unprecedented control for retailers

Enactor’s open platform enables Tier 1 retailers like Central Retail to take control of their own Microservices and application development, eliminating reliance on the vendor and allowing them to respond to changing industry and customer demands more quickly than ever before.

Mike Carrell, CEO of Enactor, said:
“ This is a really exciting, landmark moment for Enactor. To not only bring on board another international retail conglomerate but one that is based in Asia opens up some exciting opportunities for us. This development will lead the way for more forward thinking retailers in Thailand and across Asia to transform their stores by connecting with a market-leading POS and eCommerce solution that gives them the independence and Toolkit to develop their own omnichannel customer journeys.

Our partnership with the Central Retail Corporation has once again confirmed to us there is limited choice in the market for large retailers who want modern, flexible and unified commerce solutions to bring together their global stores and business units onto one single platform.

We very much look forward to a dynamic, long term relationship with Central Retail, and leading the way for more retailers to gain unprecedented flexibility and control over their digital destiny.”

Enactor will work closely with Central Retail training their internal IT teams to build and extend applications for themselves using the Enactor Toolkit allowing them to deliver all sorts of exciting features and functions across their business.