News & Blogs

During the festive peak, Enactor’s team explored London’s high streets to observe how retailers blend service, technology, and storytelling to create memorable Christmas shopping experiences.

Gen Z is transforming Britain’s high streets into social, tech-powered destinations. With rising spend and new expectations, retailers must blend experience, authenticity, and intelligent systems to earn attention—and loyalty.

Free returns once signalled generosity, but in 2025 they’re eroding margins. With rising refunds and serial returners, retailers must balance loyalty, profitability, and smarter return strategies.

Loyalty in 2025 is emotional, fragmented, and fast-moving. As consumers switch between apps and brands, retailers must blend unified tech, trust, and meaningful experiences to earn lasting customer commitment.

RFID is transforming the festive retail rush, powering real-time inventory, faster checkouts, and friction-free fulfilment. Behind every smooth customer moment lies smart tech, operational precision, and a strategic edge for retailers.

A spontaneous visit to Loon Fung in New Malden became a front-row seat to the future of grocery retail - where culture, authenticity, and human experience are redefining what “mainstream” really means.

The Importance of Customer Capture in Omnichannel Connecting the assisted and unassisted channels. A slightly elementary but effective way of summarising the direction

The Future is Millennials and Beyond… Mobile Loyalty In the current high-tech age, new technology appears to emerge daily, leading to constant transitions.

The Importance of the In-Store Shopping Experience in the Digital Age As eCommerce grows it is imperative that the store, now more than