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How to improve your retail store performance in the holiday season
How to improve your store performance in the holiday season As we enter the busiest shopping period of the year, retailers must be prepared, as this period can make or break the overall success of the retail year. This holiday season underscores the importance for retailers to embrace modern in-store technology to meet today’s
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The Hidden Cost of Free Returns: When Generosity Hits the Bottom Line
Free returns once signalled generosity, but in 2025 they’re eroding margins. With rising refunds and serial returners, retailers must balance loyalty, profitability, and smarter return strategies.
High Streets 2050: How Gen Z Is Rewriting Retail
Gen Z is transforming Britain’s high streets into social, tech-powered destinations. With rising spend and new expectations, retailers must blend experience, authenticity, and intelligent systems to earn attention—and loyalty.
Learning from London: A Day in Retail at Christmas
During the festive peak, Enactor’s team explored London’s high streets to observe how retailers blend service, technology, and storytelling to create memorable Christmas shopping experiences.




