Press Release
Enactor Expands in LATAM in 2025 as Part of Its Strategic Growth Plan
Hertford, United Kingdom
March 04, 2025
Contact: Prisciliano Tavera – prisciliano.tavera@enactor.co.uk
Enactor, the leading Next-Generation retail store systems provider, is expanding its presence in the LATAM region as part of its strategic global growth initiative for 2025. With a proven track record of delivering transformative retail solutions, Enactor is poised to redefine Unified Commerce in LATAM, ensuring Retailers can meet the region’s dynamic market demands.
LATAM is not entirely new territory for Enactor, the company has already established a foothold by partnering with El Palacio de Hierro, one of the region’s most prominent retail names. Building on this success, Enactor is launching an aggressive expansion to further penetrate the LATAM market and extend its solutions to more Retailers.
To support this growth, Enactor recently welcomed Prisciliano Tavera to its team as Sales Leader for the region. Prisciliano brings deep regional expertise and a wealth of experience in retail technology.
Commenting on his new role, Prisciliano stated,
I am excited to join Enactor at such a pivotal moment for the LATAM market. Retailers here are ready for transformative solutions that not only meet their operational needs but also empower them to deliver exceptional customer experiences. In many sectors, shopping will be completely hybrid, mixing digital and physical scenarios in consumers’ shopping trips, so there will no longer be boundaries between channels. And it is absurd to observe a shopping trip from the perspective of separate channels. You cannot unify something that is a whole. There is only one channel: The consumer, the consumer is the unified commerce. I look forward to contributing to Enactor’s mission of redefining Unified Commerce in the Retail Industry in the region.
Prisciliano Taveranandez
Sales Leader – LATAM
The LATAM retail landscape is undergoing rapid digital transformation, with consumers increasingly demanding seamless omnichannel experiences. To thrive in this evolving market, Retailers require advanced payment processing capabilities that support multi-channel sales, deliver real-time analytics, and ensure top-tier security while integrating seamlessly with existing systems. Additionally, accurate inventory tracking is crucial, necessitating technologies such as RFID, automated scanning, and real-time updates to prevent stockouts and optimise supply chain efficiency.
Enactor’s Next-Generation retail store systems, powered by its low-code architecture, are perfectly suited to address these evolving needs. By enabling Retailers to streamline operations, enhance customer engagement, and adapt swiftly to market changes, Enactor positions itself as the go-to Unified Commerce platform for LATAM Retailers.
Mike Carrell, Founder and Managing Director of Enactor, expressed his enthusiasm for the LATAM expansion, stating,
We are thrilled to be deepening our presence in LATAM. Our collaboration with El Palacio de Hierro has proven the value of our solutions in the region, and we’re excited to bring the same transformative impact to more Retailers. LATAM holds immense potential for growth, and Enactor is committed to empowering Retailers with the tools they need to thrive in today’s competitive retail environment. This strategic push underscores our vision of becoming the global leader in Unified Commerce platforms.
Mike Carrell
Founder and Managing Director of Enactor
Enactor’s comprehensive solutions cater to a variety of retail verticals, including department stores, fashion retailers, specialty stores, FMCG, luxury and more. Retailers in LATAM can now access a hybrid Buy vs. Build model that offers unparalleled flexibility and scalability, making it easier than ever to achieve their digital transformation goals.
As a certified member of the MACH Alliance, Enactor has been at the forefront of promoting modern, composable retail architectures. With its commitment to innovation and a proven ability to deliver, Enactor is set to empower LATAM Retailers to succeed in the rapidly evolving retail landscape.
About Enactor
Enactor is a leading provider of Next-Generation retail store systems, offering Next-Generation omnichannel Point of Sale (POS) solutions and a suite of innovative store solutions. With a strong global presence in terms of customers and Enactor offices, we are dedicated to redefining the retail industry by providing businesses with flexible, tailored solutions to enhance customer experiences and drive growth.
Enactor House (formerly Salisbury House)
1 Bluecoats Avenue, Hertford Hertfordshire
SG14 1PB,
United Kingdom.
