CUSTOMER STORY
JYSK and Enactor scale Unified Commerce
across borders
JYSK, a global home furnishings powerhouse with 3464 stores across more than 30 countries, continues to set the standard for retail excellence. With a turnover of €5.2 billion in FY23 and an EBIT of €531 million, the Retailer’s success despite the slowdown in the global retail market is a testament to its commitment to innovation, customer-centricity, and seamless operations.
JYSK’s Unified Commerce strategy, aptly named “Seamless and Closer to the Customer” is propelled by its collaboration with Enactor. In 2024, JYSK achieved two major milestones in its international expansion journey. By June, Enactor’s Next-Generation POS was live across 28 stores in Portugal, and by August, the rollout extended to 150 stores in Spain. These milestones reflect the scalability of JYSK’s operations and the robustness of Enactor’s Unified Commerce platform in supporting Retailers of this magnitude.
A partnership for Unified Commerce excellence
The success of these rollouts highlights JYSK’s innovative approach to Unified Commerce, powered by Enactor’s platform. Leveraging Enactor’s unique extension capabilities, JYSK’s in-house development teams have rapidly built and deployed market-leading omnichannel solutions. This flexibility has enabled JYSK to design tailored, seamless customer journeys that align perfectly with their customers’ expectations.
Under the guidance of CIO Keld Marott, JYSK has demonstrated how a Retailer can harness Next-Gen tools to create unified shopping journeys that bridge physical and digital channels. This is Unified Commerce in action—a testament to JYSK’s industry leadership and Enactor’s ability to empower Retailers with unparalleled extensibility and agility.
Tackling fiscal challenges
Operating across multiple fiscal countries brings unique complexities, but JYSK has successfully overcome these challenges with Enactor’s fiscalisation capabilities.
In Portugal, JYSK and Enactor implemented a fully software-based fiscal solution certified by the Portuguese tax authorities, eliminating the need for middleware or additional hardware. This agile solution integrates seamlessly into both Fixed and Mobile POS systems, ensuring compliance while maintaining flexibility.
In Spain, Enactor’s fiscal capabilities have similarly ensured a smooth rollout, adhering to local tax regulations and enabling consistent operations. These achievements highlight the adaptability of Enactor’s solutions to diverse fiscal environments, critical for multinational Retailers like JYSK.
In Turkey, Enactor continues to work closely with JYSK to keep abreast of fast-moving fiscal changes to keep the Turkish fiscal solution compliant.
Scaling success for the future
Beyond Portugal and Spain, JYSK piloted Enactor in Austria in October 2024, paving the way for an ambitious expansion in 2025. With plans to roll out across 10 additional countries, JYSK continues to strengthen its global presence.
Currently, all of JYSK’s stores in Denmark, Turkey, Portugal, and Spain are running on Enactor’s Unified Commerce platform—an impressive foundation for future growth.
JYSK tech leadership visits Enactor Sri Lanka
Enactor has made significant investments in Sri Lanka, establishing the country as a cornerstone of its engineering capability. Starting with the Colombo office, Enactor has since expanded to Galle and Kandy, creating a network of development hubs. These offices host skilled teams instrumental in driving Enactor’s Next-Gen solutions for global Retailers.
Recently, JYSK’s tech leadership visited Sri Lanka to strengthen their partnership with Enactor. The delegation included Keld Marott (CIO), Karsten Ellehauge Haag (One JYSK Program Manager), Lasse Hedensted (Product Manager – Retail Excellence Agile Release Train), Nicholas Warming Kristensen (Product Owner – POS Country Software Ready), Hartmut Gorres (Senior Fiscal Solutions Manager), Karl-Johan Jensen (Release Train Architect), Tobias Frisch (Senior Software Engineer), and Aase Andersen (Senior QA Specialist).
During their visit, the JYSK team met with Enactor’s leadership, including Mike Carrell (Founder and Managing Director), Sidath Dissanayake (Director of Development and Architecture), Chris Metcalf (Head of Professional Services) and Ben Munro Wild (Head of Fiscal), who were also in Sri Lanka for the occasion.
The JYSK team spent a productive week at Enactor’s Colombo and Kandy offices, collaborating with the Sri Lankan teams. The visit focused on workshops to strengthen ways of working together and exploring strategies to tackle the shared objectives for 2025.
Pioneering retail innovation together
JYSK’s achievements—welcoming over 1.2 million new customers in FY23, expanding globally, and delivering seamless shopping experiences—are a testament to their industry leadership.
As JYSK and Enactor look toward 2025, the collaboration continues to highlight what’s possible when retail vision meets technological innovation. Together, we are redefining what it means to deliver seamless, customer-focused shopping experiences on a global scale.
