Style Meets Tech: Talking Shop at New Look

We recently swapped keyboards for carrier bags and headed to New Look’s brand-new Bluewater store to see our work come to life – not from a screen, but from the shop floor. New Look has recently rolled out a new till system across all stores in partnership with Enactor and we wanted to experience the transformation the way customers and store teams do: in real-time, in-store, and face-to-face.

Retail therapy? Absolutely. But with a purpose.

Our Marketing team – Amelia Walker and Olena Opalko – hit the store to test drive the new POS in action. From faster transactions to less paperwork, and the new swivel screen making it easier to collect customer details – the difference was clear. It’s faster, it’s smarter, and it’s helping store teams focus on what really matters: the customer.

We were lucky enough to meet Angel and Aimee – New Look’s in-house dream duo – who gave us the inside scoop on how it’s landing on the shop floor. The feedback? It’s a game changer – for teams and customers alike.

We know retail innovation doesn’t happen behind closed doors. It happens by being present, listening closely, and continuously evolving. That’s why we’re on the ground, in-store, and in conversation with the people shaping the future of retail every day. And we’re only just getting started.