Unify with Enactor – The Story

The past few years have seen the retail industry undergo a radical transformation.

Consumer behaviours changed drastically, new technologies were introduced and adapted rapidly; the landscape shifted permanently. In this post-pandemic era, many of these technologies are now here to stay.

The pandemic propelled the retail industry forward by several years. The digitalisation of retail empires happened much faster than it would have otherwise. But not all retailers adapted quickly. And they paid the price for it during the pandemic.

The retailers that had augmented their stores with tech soon found themselves in a sweet spot. However, this post-pandemic time is now a period of economic uncertainty in which shoppers have tightened discretionary spending. To note, they are still spending but are being far more mindful of whom they spend with and it’s no surprise to learn that those retailers who utilised Unified Commerce platforms started reaping more benefits.

How?

The cost of labour has risen exponentially along with operational costs, and retailers (amongst other industries) are struggling with retaining employees as quiet quitting took over the world.

Augmenting stores with digital kiosks and self-checkout machines helped combat these issues; essentially a win-win as shoppers loved these due to the faster checkout times.

In addition, utilising a Unified Commerce platform held immense value for retailers as it helped with developing better loyalty programmes and cross-channel offers for shoppers through data gathered through every transaction. As a result, what’s currently happening is that customers are naturally gravitating towards retailers who are offering personalised offers, amongst other services. After all, 80% of consumers are willing to share personal data in exchange for deals and offers. Furthermore, companies with omnichannel customer engagement strategies retain 89% of their customers on average.

And that’s just the tip of the iceberg.

But, at Enactor, we firmly believe that we can help retailers thrive instead of merely surviving. We play our part in our customers’ success stories, and numbers don’t lie. Dunelm and Frasers Group are amongst a couple of Enactor’s customers that soared in 2022 and have started 2023 strong.

Not evolving is not an option.

Adapt or disappear.

Being omnichannel and utilising a Unified Commerce platform is now a necessity.

Shoppers have become more discerning than ever, thanks to the current economic climate, and retailers must cater to ever-evolving consumer demands fast.