How can retailers optimise Self-Checkout to boost sales rather than jeopardise them?
Today’s busy customers value time and convenience above everything else. The last thing they want is to stand in a never-ending long queue. The best method to expedite the excessive time consumption for shopping is to implement a self-serve check-out (SCO) option where customers can complete their transactions on their own. The more quickly the shopping process is completed, the happier the customers will be. And these satisfied customers are likely to come back meaning more revenue to your business.
However, choosing the right self-checkout software for your stores comes with a number of challenges.
What are the challenges in introducing self-checkout?
1. Tightly coupled front-end and back-end applications
When the applications are tightly coupled, retailers are often offered limited functionality, which can lead to customer fragmentation. The self-service machines should offer customers the viewability of a single inventory. Also, retailers should be able to launch any promotion based on customers, stores, or locations. This can be done with a flexible SCO platform that is decoupled but unified with other applications such as inventory, promotions, etc.
2. Hardware constraints
Many retailers have to match the hardware requirements of SCO system suppliers. This comes at an additional and unnecessary cost for retailers. A device and OS agnostic SCO platform like Enactor can integrate with any peripheral and run on any OS.
3. Difficulties in making changes themselves
Most of the time, retailers cannot make instant changes to the SCO applications due to the rigidity of these systems. They often have to go back and forth with suppliers to make changes, which puts them behind schedule. Enactor’s next-generation SCO platform can be fully owned by retailers as it comes with an incredible tool—the Enactor Toolkit—built with a unique microservices architecture where the changes can be made by just dragging and dropping.
4. Need to purchase the full suite
Commonly retailers have to purchase the full suite of SCO applications with the store solution, which requires additional costs for retailers. A genuinely next-generation SCO platform like Enactor can be the front-end UI or provide a full standalone solution that can coexist with the third party store solution.
5. Buy or Build
Retailers have traditionally had to choose between buy or build when it comes to new retail software. Well, Enactor removes this dilemma for the retailer. Enactor offers a hybrid solution where retailers are given the option to invest in a pre-built off-the-shelf software platform and also use the Enactor Toolkit to extend the functionality of the platform to suit their own business requirements..