Consumer behaviour has been changing consistently over the past few years, particularly since the pandemic started. As experienced by retailers, consumers went from shopping in-store to shopping online, curbside pick-up and home delivery. Consequently, the desire for digital and contactless ways of shopping has profoundly increased during the pandemic and still continues to do so. However, retailers are still struggling to deliver what consumers desire.
Watch the video to understand what consumers desire and what factors influence their digital and in-store shopping experience!