With digital advancements and many online platforms now available, many customers utilise online shopping in one way or another. However, whilst this is on the rise, traditional brick-and-mortar shopping has not become obsolete. In other words, while almost everyone is shopping online, they are still making more purchases in-store.
Modern customers want to move seamlessly between online and offline channels, and they favour retailers who can best facilitate these transitions. The practice of researching products in-store and making purchases online is now more common than ever.
The right omnichannel POS can offer a next-level omnichannel customer experience that allows consumers to interact whenever, wherever and however they wish on any device they use by capturing their digital footprints and providing real-time information.