Headless Commerce simply means that the back end is decoupled from the UI, so applications in the back end don’t need a UI to be used by consumers. The application acts as a common layer accessed via web service calls from multiple other applications as needed.Why does it matter?
In short, it’s about competitive advantage, and not letting generic retailers such as Amazon out-tech you.
Fixed integrations, and the tight coupling of back end and front end inevitably leads to functionality restrictions, particularly when it comes to adding new channels to market, new payment methods, a new country of operation – the list goes on.
It is possible to make changes, but slowly, and only with the help of a vendor or SI.
Speed and experience are of the essence when it comes to modern retail, Amazon launching something even more convenient for consumers? Make sure you can respond quickly by launching the same functionality, combined with the unique elements only your business can provide.
Need to introduce mobile devices in-store to create better experiences for customers? Headless Commerce frameworks make this fast and easy.
Why is the technology different?
The key here is that these are done via web calls as opposed to the inner workings of a web platform, not only making it faster, but also much easier to make changes.
Online retailers are often seen as more flexible and agile, but traditional retail also has the ability to compete on an even playing field, using today’s modern technical infrastructure and tools.