Event
NRF 2027 Retail's Big Show, January 10 to 12, NYC

Stores are back. Are you ready? Enactor is.

AI is on every retail agenda, but the store is where it stalls. At NRF, spend time with the people who changed how retail systems are built, and talk through what's next for yours.

10–12 January 2027NRF Retail's Big Show
Booth 1533Level 1, Javits Center, New York
The NRF Retail's Big Show floor at the Javits Center, New York
Booth 1533Level 1, Javits Center
  • Macy’s
  • El Palacio de Hierro
  • JYSK
  • Lindex
  • Leroy Merlin
  • O’Reilly Auto Parts
  • Dunelm
Why Enactor

Ready for what stores need next

Changing faster only matters if the platform underneath can take it. Here is how Enactor is ready.

Ready for agentic development

Move faster, and spend your time on what sets your stores apart. Our AI Development Toolkit gives your teams the power to extend and configure the Enactor framework within our guardrails, using our domain-specific retail libraries.

Ready for growth

The same platform already runs in 50 countries. Open your next market on the platform you run at home, rather than starting again.

Ready on any device

The same enterprise POS runs natively on a small off-the-shelf handheld or on the purpose-built POS you've had for ten years. Upgrading your estate becomes a choice, not a precondition.

Retail tech and AI

Come for the conversation,
not the canned tour

At Booth 1533, talk through where AI really fits in your stores with the people building it into the platform. Bring the question; we'll bring the right people.

Every retailer has been told AI will change the store. The real question is who gets to make that change. We think it should be them. That's the conversation I want to have at NRF: not what AI can do in a demo, but what it can safely do in your stores on a Monday morning.

Mike Carrell
Mike Carrell
Founder and CEO, Enactor
What we can talk about

Bring your question. We'll bring the right people.

Don't limit how you build

What does AI mean for your stores? Define your own workflows and extensions with agentic development, instead of waiting on someone else's roadmap.

Don't limit how you engage customers

Make every store surface, from self-checkout to second screens to connected selling, an engagement and revenue moment on your terms.

Don't limit how and where you deploy

Choose your own hosting, hardware and pace of change, so the next upgrade happens on your schedule.

Something else

If your question doesn't fit a box, that's usually the most interesting one. Tell us.

Book a Meeting
At the booth

Who you'll meet

The people who set Enactor's direction and the people who build with retailers every day, all at Booth 1533 for the three days of the show.

Mike Carrell

Mike Carrell

Founder and CEO

Mike started Enactor to build store systems a better way, and set the direction for a low-code platform that clients, and Enactor's own teams, can change without touching the code underneath.

Jules Carrell

Jules Carrell

Director

Jules saw early that a platform this changeable shouldn't keep its power in-house, and helped shape the Enactor model around putting it in the hands of retailers and their partners, anywhere in the world.

Peter Rush

Peter Rush

Director of Omni-Channel Systems

Peter would rather show than tell. He works in the room with retailers across the world, joining best-of-breed systems into one end-to-end journey and turning their own ideas into something running on the platform.

Macdara Duncan

Macdara Duncan

Head of Sales

Macdara has spent his career where brands, retailers and retail technology meet, at JOOR, Sprii and now Enactor. He helps retailers modernise their stores on a platform they can shape themselves.

NRF 2027 · Booth 1533

Stores are back. Are you ready? Enactor is.

Book your time with the team

Tell us when suits you and what you'd like to cover, and we'll make sure the right people are there.

10–12 January 2027NRF Retail's Big Show
Level 1, Booth 1533Javits Center, New York