Announcement
How to improve your store performance in the
holiday season
As we enter the busiest shopping period of the year, retailers must be prepared, as this period can make or break the overall success of the retail year. This holiday season underscores the importance for retailers to embrace modern in-store technology to meet today’s omnichannel demands.
Are you geared to embrace modern in-store technology and meet today’s omnichannel demands? Stores that continue to rely on legacy systems will quickly get overtaken by retailers who have adopted next-generation tech to offer an elevated customer experience and streamline business processes.
Wondering why?
In the holiday season, the retail landscape sees both highs and lows. Increased revenue is certain, but so is the crowded competition. The pivotal question becomes, ‘How do I differentiate and deliver a seamless customer experience amid heightened competition?’
Robust, adaptable retail store systems are essential in managing transactions, delivering loyalty offers, and tailoring the shopping experience to boost overall store revenue.
The benefits of a modern retail store system
1. Elevate the in-store customer experience
Customer experience is vital! It’s a key factor in increasing your in-store sales. Your customers don’t want to wait long for an associate to assist them or stand in a long queue to checkout. Modern shoppers want speed and convenience. Therefore, stores need to operate on a modern store system that can support multiple in-store POS devices including fixed POS and mobile POS to make checking out a seamless process.
2. Next-level Self-Checkout experience
With modern SCO services, customers can complete their transactions independently to speed up the shopping process. The challenge here for retailers is to offer the same in-store personalised promotions at the fixed POS to customers using Self-Checkout. This is where a Unified Commerce platform like Enactor can enable a retailer to deliver a seamless customer experience across multiple locations, devices and channels.
3. Personalised promotions
Customers love promotions and offers, especially when they are personalised. So how can retailers personalise offers? Retailers need to follow a customer’s digital footprint using the clienteling feature of a modern POS, the retailer can gain a 360° view of the customer and be able to store data about the customer preferences, behaviour and purchases to establish a long-term relationship.
4. Inventory Management
Customers need fast delivery. They are even willing to pay extra to receive their orders on the same day. To optimise delivery, retailers require a single inventory pool where customers can view real-time inventory and place orders, return or exchange items from anywhere. In addition, by offering a next-level endless-aisle solution for customers, you’d not just impress customers but save your lost sales too.
How can retailers improve their store performance with Enactor?
1. Connecting all channels, devices and locations
Enactor’s Next-Generation Store System platform is the key to retailers achieving true Unified Commerce. Craft seamless customer journeys across channels, devices and locations whilst streamlining business processes, and improving operational efficiency. Be it Point of Sale, Mobile Point of Sale, Self-Checkout or Commerce Services, Enactor is all about giving retailers true independence over their digital destiny.
2. Giving retailers development independence
Enactor’s structure and technology give retailers complete independence whilst still benefiting from Enactor resources and training. The Estate Manager allows retailers to configure their retail estate from one platform with no technical expertise required whilst the Toolkit allows retailers to extend and develop the platform further as per unique business requirements. In addition, Enactor’s use of React allows for limitless customisation of User Interfaces.
3. Order anywhere, fulfil anywhere
Enactor offers retailers a single inventory view so retailers can easily manage and deliver items to customers from the nearest store. This results in cheaper and faster same-day delivery capability. In addition, Enactor OMS also enables stock to be transferred from one store to another to better service customer needs.
We’re really excited about the flexibility and agility Enactor OMS will give us and see this as a key differentiator and competitive advantage going forward. We are proud of our omnichannel offering to date but we need to push this to deliver greater insights and customer experience given the changing retail challenges. Customer behaviours and expectations are constantly evolving and Enactor OMS will enable us to meet and exceed those expectations. We will look to provide a consistent, seamless customer journey regardless of when and where our customers want to interact with us.
As retailers gear up for the festive rush, the question lingers: Will your store ride the wave of innovation, offering a seamless customer experience, or risk being overtaken by competitors embracing the next generation of tech? The success of this holiday season hinges on your readiness to elevate the in-store customer experience, provide seamless self-checkout services, deliver personalised promotions, and optimise inventory management.
Enactor’s Next-Generation Store System stands to empower retailers to craft Unified Commerce journeys and achieve development independence. The countdown to a successful holiday season begins with the embrace of cutting-edge technology – the key to unlocking a retail future marked by flexibility, agility, and unparalleled customer satisfaction.
Interested in learning more?
