Announcement
How to improve your store performance in the run-up to the holiday season
As we enter the busiest shopping period of the year, retailers must be prepared, as this period can make or break the overall success of the retail year. This holiday season underscores the importance for retailers to embrace modern in-store technology to meet today’s omnichannel demands.
Are you geared to embrace modern in-store technology and meet today’s omnichannel demands? Stores that continue to rely on legacy systems will quickly get overtaken by retailers who have adopted next-generation tech to offer an elevated customer experience and streamline business processes.
Wondering why?
In the holiday season, the retail landscape sees both highs and lows. Increased revenue is certain, but so is the crowded competition. The pivotal question becomes, ‘How do I differentiate and deliver a seamless customer experience amid heightened competition?’
Robust, adaptable retail store systems are essential in managing transactions, delivering loyalty offers, and tailoring the shopping experience to boost overall store revenue.
The benefits of a modern retail store system
1. Elevate the in-store customer experience
Customer experience is vital! It’s a key factor in increasing your in-store sales. Your customers don’t want to wait a long time for an associate to assist them or stand in a long queue to checkout. Modern shoppers want speed and convenience. Therefore, stores need to operate on a modern store system that can support multiple in-store POS devices including fixed POS and mobile POS to make checking out a seamless process.
2. Next-level Self-Checkout experience
With modern SCO services, customers can complete their transactions independently to speed up the shopping process. The challenge here for retailers is to offer the same in-store personalised promotions at the fixed POS to customers using Self-Checkout. This is where a Unified Commerce platform like Enactor can enable a retailer to deliver a seamless customer experience across multiple locations, devices and channels.
3. Personalised promotions
Customers love promotions and offers, especially when they are personalised. So how can retailers personalise offers? Retailers need to follow a customer’s digital footprint using the clienteling feature of a modern POS, the retailer can gain a 360° view of the customer and be able to store data about the customer preferences, behaviour and purchases to establish a long-term relationship.
4. Inventory Management
Customers need fast delivery. They are even willing to pay extra to receive their orders on the same day. To optimise delivery, retailers require a single pool of inventory where customers can view real-time inventory and place orders, return or exchange items from anywhere. It’s also important to be able to transfer stock from one store to another. In addition, by offering a next-level endless-aisle solution for customers, you’d not just impress customers but save your lost sales too.
How can retailers improve their store performance with Enactor?
1. Connecting all channels, devices and locations
More than a mere Point of Sale, Enactor offers a Point of Service with unmatched features and benefits to retailers to improve their store performance. Enactor combines the digital and physical channels where store associates can easily view loyalty details, customer open baskets and wish lists to tailor promotions.
2. Headless commerce architecture to enable rapid change
Creating highly personalised customer experiences and a seamless journey across multiple devices and channels is one of the reasons headless commerce is now indispensable in today’s retail world. As a headless solution, the Enactor platform allows complete flexibility in changing front-end apps without affecting the other back-end apps. The decoupled architecture gives the retailer more control over their POS system enabling them to innovate quickly and change business processes easily to meet customer and emerging market demands.
3. A single pool of inventory
Enactor offers retailers a single inventory view so retailers can easily manage and deliver items to customers from the nearest store. This results in cheaper and faster same-day delivery capability. In addition, Enactor OMS also enables stock to be transferred from one store to another to better service customer needs.
We’re really excited about the flexibility and agility Enactor OMS will give us and see this as a key differentiator and competitive advantage going forward. We are proud of our omnichannel offering to date but we need to push this to deliver greater insights and customer experience given the changing retail challenges. Customer behaviours and expectations are constantly evolving and Enactor OMS will enable us to meet and exceed those expectations. We will look to provide a consistent, seamless customer journey regardless of when and where our customers want to interact with us.
Enactor is a Next-Generation Store System platform that helps retailers improve their store performance by managing diverse business and customer demands with a single platform.
Retailers choose from a suite of out-of-the-box features and also have the freedom to extend the front end of the platform and add new applications themselves. Fast deployment means we can get up and running across any device in AWS or Azure in minutes, and to your stores in just weeks!
Interested in learning more?
