Case Study

Frasers Group, formerly Sports Direct International, is a global retail powerhouse with a diverse portfolio of over 15 well-known brands, including Frasers, Evans Cycles, Jack Wills, and FLANNELS. Known for its ambitious “elevation without limits” strategy, the Group continues to redefine retail by investing heavily in store experiences and digital innovation. Enactor is proud to support Frasers Group in achieving its vision by delivering a unified commerce platform tailored to its evolving needs.
Impact
Frasers Group has successfully implemented Enactor’s Next-Generation POS and Unified Commerce Platform, currently operating across 864 stores globally. By leveraging Enactor’s cutting-edge technology, Frasers Group has gained flexibility, scalability, and independence, enabling them to elevate customer experiences, attract premium brands, and ensure compliance with fiscal regulations across regions.

1500+
stores
Impact
Enactor’s Unified Commerce platform addressed Harrods’ needs.
1500+
stores
Since
2019
Industry
Speciality
Origin
United Kingdom
Region
Global
Turnover
$7 Billion +

Since
2019

Industry
Specialty

Region
Global

Origin
United Kingdom

Turnover
$7,000 million +
Challenge
- Diverse Brand Needs: With a portfolio of 15+ brands, Frasers Group needed a single, flexible platform to accommodate individual brand requirements while maintaining operational consistency.
- Fast-Paced Market Dynamics: Introducing new functionality and adapting to market demands required a highly flexible and rapid-response system.
- International Operations Compliance: Ensuring fiscal compliance across various countries was essential for global expansion.
- Customization and Self-Sufficiency: Frasers Group needed independence to EXTEND and extend their systems without relying heavily on external vendors.
Solution
- Next-Generation POS Deployment: Enactor’s unified commerce platform powers over 864 stores across 15 brands, delivering seamless functionality and scalability.
- Microservices Architecture: The platform’s modular design empowers Frasers Group to introduce new features quickly and tailor solutions to individual brand needs.
- Reliable Fiscal Compliance: Dedicated fiscal services ensure that transactions comply with local regulations, supporting the Group’s global expansion.
- Customisable Toolkit: Enactor’s unique low-code toolkit enables Frasers Group to customize and extend the platform, granting brands the flexibility to adapt independently to market changes.
We are always looking at how we can use technology to continually innovate across our facias and deliver great customer experiences that elevate our Retail proposition. With Enactor, we are excited to get all our Stores on a single Technology base that we can make our own.
In modern Retail we need to move fast to deliver what the business needs both from a store and Omnichannel perspective and the Enactor Platform enables that. We see the Enactor Platform as key for us achieving our long-term strategic goals and wider business elevation strategy.

A spokesperson for Frasers Group
The Results





Successful implementation of UNIFIED COMMERCE in pilot store P104 Guia-Albufeira
Source: JYSK LinkedIn – 2024

Source: JYSK News – 2024

Source: JYSK Press Release – 2024

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