According to Forbes, a recent study revealed that customers spend less time in-store but spend more money when they are there. They want to browse products before they go in so that when it’s time for them to make their purchase there is less guesswork involved which means retailers need both online AND offline strategies for success. Combining the physical and virtual world, phygital carries with it the promise of a unified and personalised user experience (UX).
Phygital gives customers what they want.
A recent Harvard Business Review article noted that “while e-commerce will continue to be an essential element of retail strategy, the future success of retailers will ultimately depend on creating a cohesive customer experience, both online and in stores.”
So, how can department stores truly embrace phygitalisation and win more customers?