IGDS 2024: Experiential Retail
Meets Innovation
The IGDS 2024 proved to be a resounding success for Enactor. Held in Berlin, the event provided a valuable platform to engage with retailers, partners, and industry leaders, all sharing a common goal of enhancing the overall shopping experience.
We loved all the attention at the roundtable discussion alongside leaders from Boyner and Google. During the discussion, Enactor’s Director, Julius Carrell, shared insights on how our POS enabled renowned brands like Harvey Nichols, Magasin du Nord, Central Group, Macy’s, El Palacio De Hierro and Harrods to streamline operations and deliver personalised, frictionless shopping experiences
Jules’ Thoughts
It was an absolute pleasure to listen to so many inspiring speakers from so many historic businesses. By their very nature, these are institutions that have always adapted and evolved with the times, so it was amazing to get a window into how they are going to approach the next stage in their long histories at the forefront of Retail. It was interesting to hear how, even within the department store sector, there are many different strategies and approaches to engaging with customers and keeping their stores front and center of their brand.
As luxury and department store retail evolves into a more experiential era, where the shopping experience is as vital as the products themselves, modern technology foundations are crucial. To craft a connected store experience that captivates and engages customers, retailers must embrace flexible platforms to bring new technologies into the store experience.
Exciting innovations like generative AI have immense potential, but they can only shine when supported by a strong infrastructure and modern platforms in the key systems that all Retailers need. If POS, ERP, and e-commerce solutions are not state-of-the-art, the true power of AI and other technologies will remain untapped and will be unable to make a meaningful impact on customers and staff experiences.
It was encouraging for us at Enactor to see that robust and flexible technology foundations are going to be at the heart of experiential retail. Solutions like the Enactor Platform, empower retailers to create seamless Unified Commerce journeys while effortlessly integrating emerging technologies, ensuring retailers stay at the forefront of the evolving retail landscape.
Director – Enactor
IGDS 2024 Highlights: Moments from Berlin
Future-Proof Retail, Today
Stay ahead in the ever-evolving retail landscape. Our Unified Commerce Next Generation Retail solution is built to adapt and scale with emerging technologies. Learn more on what we’ve got to offer your department store!
Missed meeting us at IGDS?
No worries! We’re always available to chat about how our Unified Commerce solution can help your business.
